good design should feel inevitable, like it was always meant to look that way

I’ve spent the last 10 years building brands, designing for CPG goods, and creating digital marketing that actually feels good to interact with. I’m all about taking big ideas and making them look (and feel) effortless — mixing strategy, style, and a little bit of gut instinct along the way. When I’m not designing, you’ll find me lost in a book with an unreliable narrator, rewatching David Lynch films, curating playlists for oddly specific moods, throwing (and sometimes ruining) pottery, or hanging out with my German Shepherd, Lucy.